Santa Rosa Website Design - Creating Local Visibility

If your goal is to create a Santa Rosa website design which will achieve local visibility within the Santa Rosa area or nearby geographic target markets - essential page elements need to be in place.

I can't begin to tell you how many times I have come upon a link to a spectacular looking website in a blog post or resource list. However, as an SEO (working closely with a Santa Rosa website design firm), I am always compelled to delve beyond the visual appeal, endeavoring to learn more about the site's ability to rank well in the search engine result pages (SERPS). More often than not, I have discovered that the "eye-candy" sites are nowhere to be found in the SERPS. Why? Read on...

One of the primary reasons for lack of SERP visibility can likely be attributed to poor Site Architecture. Site Architecture can be loosely defined as the model or framework that encompasses your website content. The framework consists of many elements such as:

• Your domain name - Careful. A new domain can possibly be subject to an "aging delay" prior to indexing.
• HTML Document Declaration - The DTD should be the very first item at the top of your HTML document.
• Heading tags - Search engines can use these to emphasize relevancy of page content.
• Page naming conventions - Underscores are not separators. Use hyphens when naming your pages.
• File extensions - For smaller sites, stick with static pages utilizing .html extensions for easy indexing.
• Image naming conventions - Employing keywords can lend to relevancy. Don't forget the "alt img" tag.
• Frames - Most search engines don't like them. Avoid using frames by offering alternatives if you can.
• Your navigation method - Keep it clean with simple text links. Avoid image or java based navigation.
• and MANY more!

The scope of this article is not to explore each of the aforementioned page elements in detail; rather, to provide you with a bit of insight as to why your website may not be reaching your target market in Santa Rosa. As you can now see, there are numerous factors which can be adversely affecting your website's ability to be properly indexed and ranked for search terms specific to your industry by the search engine robots.

Please CONTACT me for a FREE Website Audit and identify potential issues you may be unaware of on your website.

Thank you!