SEO Software Review - Advanced Web Ranking

If you happen to run a website for your business or perhaps perform Search Engine Optimization work on websites for various clients, then you know that having a tool in your arsenal which will allow you to monitor Search Engine Rankings is an absolute must. As a start-up SEO company, I had spent weeks in trial with various Rank Tracking tools in order to discover the most feature-rich and well-supported application for the money. When the smoke had cleared and trial sessions had been completed, Advanced Web Ranking (AWR) remained standing head and shoulders above the competition for Site Ranking tools. AWR possesses all the essential metrics required to allow an SEO to accurately measure the effectiveness of an SEO campaign and deliver those results to the client in a timely and efficient manner. AWR even has the the ability to Schedule automated reports - freeing-up your valuable time!

A few criteria any Rank Tracking Software must have for the aspiring SEO:

Comparative Analysis
I wanted to be able to compare various metrics over time (e.g. ranking against competitors, keyword positioning, search engine visibility, etc.). AWR provides these features and much more! Current report data can be compared to historical report data, providing a clear visual representation of changes within the Search Engine Result Pages over time and allowing the SEO to take appropriate measures to ensure the client's site has the best chance of success. For a complete and accurate overview what AWR offers, please read SEO Software Features.

Search Engine Friendly
Obviously, one runs the risk of getting their IP banned by running abusive search queries against the search engines. AWR alleviates this risk by utilizing "human emulation" in the query process. The queries are slightly delayed and appear broswer-based to the search engines - reducing load. Furthermore, AWR offers the ability to utilize multiple Proxy Servers when the need to run numerous reports arises - reducing the overall time for the data to be collected and compiled - a nice feature for SEO's with numerous clients.

White Labeling or Branding
Developing a brand identity is a critical step to the success of any start-up company desiring to reach and be embraced by a broad market base over time. The majority of rank tracking tools I explored offered only very basic levels of branding for the SEO (e.g., dropping your logo onto the top of the page). And, that's what it looked like - unprofessional. AWR is much more robust in this area, allowing the SEO to not only add a logo, but to be able to fully customize the header and footer of the reports, as well as add text and save multiple report templates for future use. In addition, AWR provides the ability to deliver the various reports to the client in a number of formats (e.g. email, html, pdf, excel and csv). With AWR, you can create professional looking for your clients and begin building brand recognition - your brand.

AWR offers all of the aforementioned elements and much more! AWR also offers a FREE Trial version of their software, as well as four additional levels of scalability (e.g., Standard, Professional, Enterprise and Server), satisfying various company size and budgetary needs. The Standard level ($99) appears to be a good choice for the webmaster who does not require the ability to export private label reports, while the Professional level is most likely the logical choice for the beginning SEO and has reporting ability, the Enterprise level ($399) includes additional features such as the Google Preview module and Project Manager, which is a great attribute for SEO's with several clients. The fees mentioned are not monthly, rather, a one-time licensing fee and the software resides on your system. There is an optional yearly Maintenance Plan (with a nominal fee) available to keep AWR properly updated and have access to priority tech support.

I was able to download it and be up-and-running in just a couple of minutes without any issues. Upon launching AWR, one of the first things you notice is the "Advanced Web Ranking Assistant," which is a pop-up screen providing a clean intuitive user interface, allowing quick access to the majority of AWR's features. You will notice that AWR also integrates a Keyword Research Tool which has an API that allows you to select amongst multiple keyword tools (e.g. Google Keyword API) through their APIs - in order to conduct thorough keyword analysis for your project.

Another very important quality of AWR is their level of Customer Support - outstanding! I had numerous pre-sales questions, all of which were addressed in a prompt, detailed and professional manner. AWR covers all realms of Customer Support by offering a web-based ticket system, telephone support, email and Live Chat. I found that my email requests were generally addressed within a couple of hours.

In Summary:
If you are a business owner running your own website or are an SEO providing services for numerous clients, I would highly recommend Advanced Web Ranking software for tracking keyword ranking and website positioning within the search engines or to compare results against competitors for keywords, rankings and visibility - either on a current or historical basis. In my opinion, Advanced Web Ranking offers the best value for SEO's seeking Rank Tracking software with white labeling capabilities. They also offer Advanced Link Manager and Advanced Web Stats software for those requiring even more robust solutions.

Read more at: Advanced Web Ranking